I work at the intersection of customer growth, technical problem-solving, and execution.
Today, I’m a Project Lead on the WooCommerce Growth Team at Automattic, where I focus on how we support growing merchants in a way that is actually useful. That usually means taking messy, real-world problems and turning them into something clear, actionable, and solvable.
A lot of my work sits in the space between support, product, and growth.
On one side, I work directly with merchants. These are often growing businesses dealing with complex setups, migrations, performance issues, or growth itself. On the other side, I work internally to make that process better — shaping projects, improving how we approach support, and building tools or workflows that let us operate at scale.
In practice, that looks like:
- Leading and coordinating Growth Team projects
- Identifying where merchants get stuck, and why
- Turning customer conversations into actionable insights
- Building small tools and experiments that improve how we work
Everything ties back to one question: are we actually helping the customer move forward?
Background
Before joining Automattic, I worked across development, freelancing, and WordPress-focused roles. That background still shapes how I approach problems today — technically grounded, but always tied to real-world use.
I’m based in North Macedonia and work with teams and merchants globally.
Final note
This is not a portfolio. It’s a place to think in public, document what works, and refine how I approach the work.
If something here helps you move forward, then it’s doing its job.